Designing a brand for a rising makeup artist in Northern California
Sammy Yoshikami Brand
A local, popular makeup artist wanted to elevate her brand and location to match her increasing success and clients. Sammy Yoshikami aimed to have a ‘signature’ look for the physical space of her studio and also to apply to her online social presence.
Role
Art Director and Senior Designer
Client
Sammy Yoshikami
Type
Art Direction, Visual Identity, Brand
Early concepts example 1
Early concepts example 2
The challenge was to create a logo that had qualities of elegance, contemporary, and personalized. These were how she approached her successful relationship with her clients. This direction eventually led to combining the professionalism of modern makeup with a ‘signature’ hand-written.
Final Logotype
Mockup Only
Design Credits
Phillip Du