Designing a brand for an agency that helps companies build brands by leveraging new tech
MadValley Labs Brand Identity
MadValley needed help developing a brand identity for their agency that was started by industry veterans from ad tech, consultancies, financial services, and more with extensive background in tech from Silicon Valley and marketing in New York City.
Company
MadValley
Role
Art Director and Senior Designer
Type
Art Direction, Visual Identity, Brand
Early concepts
The challenge was to create a modern logo that emphasized the bridging of the two key industries that MadValley presented itself.
Early concepts with the team lead to a “bridge” motif within the symbol and logotype.
Final Logotype
Finalized logotype launched and rapidly rolled out to all of their materials and allowed them to quickly ramp up to pitch to clients and land large consultancy workshop and projects for various companies such as Verizon.
Final Symbol
Design Credits
Phillip Du, Nate Lassiter