Developed brand system for Meta Business Group to launch at first summit
Meta Business Group Brand System
Meta Business Group was newly formed and for the first summit, OnePartnerships, they were looking to launch a new brand for the organization.
Role
Art Director and Senior Designer
Company
Meta
Type
Art Direction, Visual Identity, Brand, Event
Challenge was to design a system for Meta Business Group’s first summit and also work as a foundation for the brand going forward for all future initiatives.
Initial explorations used geometric shapes used to apply to the different core teams and values of that the organization set to establish.
Early explorations
The final direction landed on further exploration of these concepts. The result led to a unified brand design system that was applied to the summit and distributed across the entire organization. This helped the team to quickly and better understand the core values and direct their work to ladder up to them.
Design Credits
Erica Hsu, Tina Restrup, Phillip Du, Gabrielle Dal Santo, Emily Pack