Developed branding for a new series at Meta featuring a deeper look into Hackathons

Meta “Behind the Build” Brand

Hackathons have always been an integral part of Meta’s culture and as the company grows, to maintain and humanize that element, the series was created to highlight employees who participated and hear from them about the experience.

Role
Art Director and Senior Designer

Company
Meta

Type
Tech, Art Direction, Visual Identity, Brand

Challenge was to develop a brand that had the essence of hackathons and building. Using Meta’s poster culture and bold lettering as inspiration with idea of things ‘in-progress’ led to the finalized identity.

Engineering leadership was able to start the series on schedule, incorporating this into their materials and were prepared with a toolkit for future content such as video and more.

Logo animation bumper

Template overlay featuring a participant

Title card for video template

Page banner

Design Credits
Phillip Du, Darasavanh Navasak, Bryan Decán

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