Build motion graphics and video production with HP at Black Hat USA
HP at Black Hat USA campaign
HP Security was looking for both video production and post-production to create content during their attendance at Black Hat. Partnering with Gyro Agency, worked alongside HP team to create video content for them to post over the weekend.
Company
HP
Gyro Agency
Role
Senior Designer
Type
Tech, Design, Motion, Event, Video
Challenge was to balance video production and post-production so HP could release content on their marketing channels from same day to next day over the course Black Hat conference week. Worked closely with HP, recording interviews with HP leaders, attendees of Black Hat, booth activation, and more.
With 10 social videos and main sizzle, this campaign led to 7.3m impressions, over 300k views, 1.8m in Facebook reach from sponsored posts, and over 3000 new contacts for HP.
Production Credits
Phillip Du, Andrew Bigelow, Andrew Vicente, Ryan Engaling, Juan Miguel Saucedo, Gyro Agency