Design and visualize narrative for Facebook keynote on future of media at MIPCOM in Cannes
Facebook at MIPCOM, the world’s largest gathering of TV and entertainment executives
With Facebook ramping up its media strategy across all apps, being present to show media industry executives Facebook’s plans for future of media was the goal.
Role
Art Director and Senior Designer
Company
Meta
Type
Media, Events, Art Direction, Design, Keynote
Working with the presenting senior leaders, Paresh (Head of Video Products) and Matthew (Head of Content Planning and Strategy), the challenge was building a narrative that was engaging that showcases the video strategy Facebook has to offer for media industry.
Presenting together on stage as a duo proved to be a great opportunity to show how the tech perspective of product and a social-first video strategy can work together as the overall theme of the keynote.
Facebook’s presence at MIPCOM brought enthusiasm from existing and new partners on the company’s media and monetization strategies. This led to continued partner meetings and opportunities for video content on Facebook following the event.
