Developed identity for Facebook Gaming’s presence at GDC from keynotes to experiential.
Facebook Gaming at GDC
In 2019, Facebook Gaming was looking to show up to GDC (Game Developer Conference) larger than they have ever before with over 10 keynote sessions and large experiential booth space.
Role
Art Director and Senior Designer
Company
Meta
Type
Tech, Gaming, Art Direction, Visual Identity, Keynote
Challenge was to create a unique identity specifically for Facebook Gaming’s attendace to GDC. The design needed to be able to be applied across keynotes and booth space. Once the design was finalized, my expertise in building narratives and guidance in delivering public keynotes was tapped to help leaders both realize their idea visually and speak on them effectively.
Over the course tight timeframe of 4 weeks, quick decision making and clear art direction led to the successfull attendance at GDC from Facebook Gaming.
Key visual look subtle background loop, retro neon-city feel
Booth area, light structures matching visual style
Booth at GDC using the neon-light motif
Keynote samples with visual identity made for GDC
Example slide animation
FB Gaming session and Fireside Chat
Design Credits
Erica Hsu, Tina Restrup, Phillip Du, Gabrielle Dal Santo, Emily Pack